Reduce, replace, revolutionize
One of the world's biggest air freight companies slashed its aircraft emissions nearly 14 percent over the last seven years by using a twist on the old environmentalist's maxim of "reduce, reuse, recycle."
Photo by Frank Kovalchek on Flickr Creative Commons
How did one of the world's biggest air freight companies slash its aircraft emissions nearly 14 percent over the last seven years?
By using a twist on the old environmentalist's maxim of "reduce, reuse, recycle."
Instead, FedEx (NYSE: FDX) created a more customized mantra: "reduce, replace, revolutionize." In other words: reduce the use of old, inefficient technology; replace vehicles that are outmoded or not tailored to delivery needs; and plan for the future of new fuel technologies and other innovations.
“We’re encouraged by the speed with which we made the progress,” said Mitch Jackson, FedEx’s vice president for environmental affairs and sustainability, in an interview with GreenBiz. “We have been constantly on the lookout for those solutions that make sense for the future. There’s not a single solution, there’s a series of solutions.”
