Oregon Iron Works going greener - and hiring
Amid a general decline of manufacturing and the wreckage of the economic downturn, the company, once a traditional welding and fabrication shop, is beating the odds and emerging as a national leader in green technologies.
Chandra Brown rests her left leg on a chair in her cramped office at
Oregon Iron Works in Clackamas, a bag of ice covering her dislocated
kneecap. "Roller skating," said Brown, the company's 41-year-old vice
president. "I went down in a heap."
It's a rare misstep for
Brown, the multi-degreed former temp who is blazing the company's path
to becoming the first U.S. streetcar manufacturer in six decades.
Amid
a general decline of manufacturing and the wreckage of the economic
downturn, Oregon Iron Works, once a traditional welding and fabrication
shop, is beating the odds and emerging as a national leader in green
technologies.
And they're hiring.
The Oregon-grown
company recently made headlines by landing a contract to develop North
America's first commercial ocean wave-energy system. With recent
investment of millions of dollars, the company also is carving out
niches in hydroelectric systems, unmanned seaplanes,
nuclear-containment equipment, steel bridge girders and space-launch
platforms.
Brown, one of two Oregonians invited to attend
President Barack Obama's Jobs Summit in December, often serves as the
public face of the company. But the seeds of Oregon Iron Works'
transformation were planted long before she arrived.
"We've come
a long way from a small, traditional fabrication company," said Terry
Aarnio, company president. "But everything we're doing today is still
building on those core competencies."
When Aarnio bought Oregon
Iron Works in 1975, not long after dropping out of college just shy of
graduation, the business comprised all of 12 employees jammed into a
5,000-square-foot shop in Northeast Portland. Sales that year totaled
$850,000.
Today, nearly 400 employees occupy work bays covering
305,000 square feet. A separate facility in Vancouver, recently rebuilt
after a major fire, handles final assembly. Anywhere from five to 20
separate projects are under way at any one time, spinning benefits for
more than 300 local and national vendors. This year's sales will exceed
$120 million.
Along the way, the company's desire to remain
flexible allowed it to confront and overcome obstacles that may have
otherwise impeded growth and expansion, Aarnio said.
"We pressed
harder and harder to find contract opportunities that were much more
complex than what we had been doing before," Aarnio said. "That meant
gaining expertise in using more complex metals, machining operations,
mechanical and electrical controls. What we finally struck on was a
niche sandwiched between a traditional fabrication company and a large
defense contractor."
Defense contracts that once represented as
much as 65 percent of the company's work now hover at around 10
percent. Still, Aarnio said, they are a crucial piece of Oregon Iron
Works' business.
A similar hurdle arose when the company first
considered getting involved in fabricating huge containment vessels for
nuclear power plants and the ongoing cleanup of the Hanford Nuclear
Reservation in Washington.
"As we started to get familiar with
everything nuclear work entailed, we'd laugh and joke that the
paperwork alone would outweigh the product," Brown said. "But we got
serious, learned it inside and out, and now it's a real strength."
And,
unlike virtually all other Oregon manufacturers, the company is
growing. The wave-energy contract, for example, has the potential to
add as many as 150 jobs. Scores more could be generated if streetcars
take off.
All at a time when conventional wisdom holds that
American manufacturing is all but dead, long ago having been packed up
and carted off to China, Europe and just about anywhere but here.
"Diversity is the key to what makes us successful," Brown said. "That's allowed us to embrace an array of new green energies."
Brown knows that one of her talents is telling the Iron Works story.
When
the Wall Street Journal called recently, asking how many jobs Brown's
United Streetcar division will produce in coming months, the query was
immediately patched through. Aside from a personal assistant, there's
not a flak-catching public relations specialist in sight.
"I do
get teased, like, 'Lord, could you be in another article?'" she said.
"But my bosses couldn't be more proud. We all have our strengths here,
and they realized early on that this was one of mine. They happily
pushed me down that path."
Barely slowed by her roller-skating
mishap — "It's amazing what you can do with a BlackBerry and a
computer" — Brown is far more than a good-news figurehead.
"Chandra
had the vision to see the possibilities of this (streetcar) project and
grasp them," Aarnio said. "She is leading the way toward the modern
American streetcar."
The company currently has orders for 13 streetcars, six from Portland and seven from Tucson, Ariz.
But
with nearly 85 U.S. cities contemplating the leap toward
multimillion-dollar rail projects — at least 30 of which could be under
construction within two years — the time is now if Oregon Iron Works
wants to see the estimated $12 million it has pay off.
Two factors add to the urgency.
First,
there's the host of seasoned international manufacturers poised to jump
into the game. Then there's Oregon Iron Works' work with partner
Rockwell International to develop a drive system.
"Everything is
on the line for the company right now," said Rick Gustafson, director
of Portland Streetcar. "There's zero room for error."
Assuming
Rockwell can complete the complex engineering alterations, Brown will
then have to persuade potential customers in Los Angeles, Salt Lake
City, Detroit, Seattle and elsewhere that their "first off the assembly
line" products are reliable.
If Brown is daunted by the task, she doesn't show it.
"I got promoted by taking risks," she said. "This is just one more step in that process."
From the Ashland Daily Tidings

